绿色发展理念下烟台苹果产业提质增效路径研究

Research on the Path of Improving Quality and Efficiency of Yantai Apple Industry under the Concept of Green Development

摘要: 绿色发展理念是农林产业高质量发展的核心指引，烟台苹果作为我国经济林特色果品标杆与北方林果产业核心载体，其绿色转型与提质增效是农业与林业融合发展的重要实践。本文基于绿色发展理念要求，系统梳理烟台苹果产业在绿色生产基地建设、技术应用、品牌打造等方面的发展现状，剖析当前产业存在的绿色技术推广不均、产业链绿色升级滞后、生态种植模式不完善、品牌绿色价值挖掘不足等核心问题，从技术推广体系优化、全产业链绿色升级、生态种植模式构建、绿色品牌运营等维度提出针对性提质增效路径，为经济林与特色果品产业绿色高质量发展提供实践参考。

Abstract: The concept of green development provides a core guideline for the high-quality development of agriculture and forestry. As a benchmark for characteristic economic forest fruits in China and a key pillar of the forest and fruit industry in northern China, the green transformation, quality improvement and efficiency enhancement of the Yantai apple industry represent an important practice in the integrated development of agriculture and forestry. Based on the requirements of green development, this paper systematically reviews the current status of the Yantai apple industry in terms of green production base construction, technological application and brand building. It identifies key constraints, including unbalanced diffusion of green technologies, delayed green upgrading of the industrial chain, immature ecological planting models, and insufficient exploration of the green value of brands. Correspondingly, targeted pathways for quality improvement and efficiency enhancement are proposed from the perspectives of optimizing the technology extension system, promoting green upgrading of the whole industrial chain, establishing ecological planting models, and strengthening green brand operation. This study aims to provide practical references for the green and high-quality development of economic forests and characteristic fruit industries.