乡村振兴背景下乡土文化赋能银发经济路径研究

Research on the Pathways of Empowering the Silver-Haired Economy through Local Culture in the Context of Rural Revitalization

摘要: 本文在乡村振兴与人口老龄化的双重背景下，以内生发展理论为视角，探讨乡土文化如何赋能乡村银发经济。通过对黔东南肇兴侗寨、控拜村及云南景迈山的案例研究，论文提炼出三条核心路径：一是以公共仪式与伦理重建社区支持网络，重塑老年人精神权威；二是将传统技艺资本化以培育特色银发产业，实现“以技养身”；三是整合生态文化系统，打造高端康养目的地，推动价值整体跃升。研究认为乡土文化赋能银发经济的关键在于实现从“外部输血”到“内生赋能”的范式转换，激活老年人作为文化持有者与发展共创者的主体性，这为乡村积极老龄化提供了基于文化内生动力的实践方案。

Abstract: Against the dual backdrop of rural revitalization and population aging, this paper explores how local culture empowers the rural silver economy from the perspective of the endogenous development theory. Through case studies on Zhaoxing Dong Village, Kongbai Village in Southeast Guizhou and Jingmai Mountain in Yunnan, the paper refines three core pathways: first, reconstructing community support networks by virtue of public rituals and ethics to reshape the spiritual authority of the elderly; second, capitalizing traditional craftsmanship to foster characteristic silver economy industries and realize the goal of “supporting oneself with professional skills”; third, integrating the eco-cultural system to build high-end wellness destinations and promote the overall upgrading of value. The study holds that the key to local culture empowering the rural silver economy lies in achieving the paradigm shift from “external blood transfusion” to “endogenous empowerment” and activating the subjectivity of the elderly as cultural bearers and co-creators of development. This research provides a practical solution for active aging in rural areas based on the endogenous cultural driving force.