浅析二次创作短视频著作权规范困境与进路

An Analysis of the Dilemmas and Approaches in Copyright Regulation of Secondary Creation Short Videos

摘要: 互联网时代下，二次创作短视频的影响范围不断扩张，其商业价值日渐凸显，已然成为当前文化市场极为重要的组成部分。与此同时，二次创作短视频不仅面临着侵权诉讼频发、行业争议不断等等现实困境，由于既有著作权许可机制难以有效贴合二次创作短视频特性，导致其目前还存在著作权层面合法性缺失、缺乏明确规则体系等理论困境。对此，以网络小说平台作品管理以及薪酬分配的既有经验作为借鉴，以默示许可制度为基础，设置数据阈值作为获取授权许可的节点，从而妥善分配平台关注度从而搭建高效管理模式；同时辅以知识共享许可协议，赋予二次创作短视频著作权合法性基础以及高效规制体系，以期实现互联网时代下传播效率与权利保护的有效衡平。

Abstract: In the Internet era, the influence of secondary creation short videos continues to expand, and their commercial value has become increasingly prominent, establishing them as a vital component of the current cultural market. Concurrently, secondary creation short videos face not only practical dilemmas such as frequent infringement lawsuits and ongoing industry disputes, but also theoretical challenges including a lack of legitimacy under copyright law and the absence of a clear regulatory system. This is largely because the existing copyright licensing mechanisms fail to effectively accommodate the unique characteristics of secondary creation short videos. In response, this paper proposes drawing on the established practices of online novel platforms in work management and remuneration distribution. Based on the implied license system, a data threshold should be set as a trigger for obtaining authorization, thereby appropriately allocating platform attention and constructing an efficient management model. This should be supplemented by the Creative Commons (CC) licensing system to provide a legitimate copyright foundation and an efficient regulatory framework for secondary creation short videos. The goal is to achieve an effective balance between dissemination efficiency and rights protection in the Internet era.