AI广泛应用背景下中国网络文学“走出去”的机遇与挑战探析

Analysis of Opportunities and Challenges for Chinese Online Literature “Going Global” in the Context of Widespread AI Application

摘要: 在人工智能(AI)技术深度渗透各领域的当下，中国网络文学“走出去”进入了技术赋能与挑战并存的新阶段。文章通过分析中国网络文学在翻译、市场定位、IP开发及运营服务中对AI技术的应用实践，系统探讨AI为中国网络文学海外传播带来的机遇与挑战。研究发现，AI在提升翻译效率、精准匹配市场需求、拓展IP价值及优化用户服务等方面成效显著，但同时面临文化内涵失真、版权保护失效、技术局限凸显及伦理监管缺失等问题。针对这些矛盾，提出了“技术适配–文化保真–制度保障”三位一体的应对框架，为中国网络文学借助AI实现高质量“走出去”提供实践路径。

Abstract: In the current era where artificial intelligence (AI) technology deeply permeates various fields, the “going global” of Chinese online literature has entered a new stage characterized by both technological empowerment and challenges. This paper analyzes the application practices of AI technology in the translation, market positioning, IP development, and operational services of Chinese online literature, systematically exploring the opportunities and challenges brought by AI to its overseas dissemination. The research finds that AI has achieved significant results in improving translation efficiency, accurately matching market demand, expanding IP value, and optimizing user services. However, it simultaneously faces problems such as distortion of cultural connotations, failure of copyright protection, prominent technical limitations, and lack of ethical oversight. In response to these contradictions, this paper proposes a tripartite coping framework of “technology adaptation-cultural fidelity-institutional guarantee”, providing a practical pathway for Chinese online literature to achieve high-quality “going global” with the help of AI.