嗨子戏融媒体传播存在的问题与对策

Haizi Opera: Problems in Converged Media Communication and Countermeasures

摘要: 作为流行于淮河两岸的国家级非物质文化遗产，嗨子戏承载着淮河流域的乡土文化基因。在数字技术重构文化传播的背景下，融媒体传播成为破解嗨子戏传承困境的关键路径。文章以嗨子戏为研究对象，通过分析其融媒体传播的现有实践，揭示嗨子戏传播存在的问题并分析问题成因，从数字化保护、内容创新、传播矩阵构建、版权治理等维度提出系统性对策，为地方戏曲的活态传承与创新发展提供理论参考与实践路径。

Abstract: As a national intangible cultural heritage that is popular along the banks of the Huai River, Haizi Opera carries the genetic material of the local culture of the Huai River basin. In the context of digital technology reconstructing cultural dissemination, converged media communication has become a key path to overcoming the difficulties in the transmission of Haizi Opera. This paper takes Haizi Opera as the research subject. By analyzing its current practices in converged media communication, it reveals the problems in its dissemination and analyzes the causes of these problems. It proposes systemic countermeasures from the perspectives of digital protection, content innovation, construction of a dissemination matrix, and copyright management, providing theoretical reference and practical paths for the dynamic transmission and innovative development of local operas.