大学生在体感游戏中的运动体验与动机的质性研究——以“天天跳绳”APP为例

A Qualitative Study on College Students’ Physical Experiences and Motivations in Motion-Sensing Games—The Case of the “Daily Jump Rope” App

摘要: 目的：探究大学生在使用体感游戏“天天跳绳”APP过程中的运动体验与持续参与动机，为高校制定契合学生需求的健康促进策略提供参考依据。方法：采用目的抽样法，于2026年1月至2月选取湖州市某高校10名规律使用“天天跳绳”APP的大学生为研究对象，进行半结构化面对面访谈，运用传统内容分析法进行资料分析。结果：共提炼出4个主题、9个亚主题，即：体感游戏的初体验(交互方式的新奇感、运动过程的沉浸感)、持续参与的动力(低门槛与高便利性、成就反馈与自我挑战、社交互动的双重影响)、认知与行为的转变(对运动价值的重新认识、运动行为的日常化转向)、游戏功能与价值的反馈(对功能优化的多元需求、与校园生活的适配性)。结论：“天天跳绳”APP以其游戏化交互、即时反馈与时空灵活性，为大学生提供了一种低门槛、高接受度的日常化运动形式，能够有效激发内在动机并促进行为转变。未来可将其作为传统运动方式的补充，结合校园健康促进工作，深化功能优化与效果评估。

Abstract: Objective: To explore college students’ exercise experiences and sustained participation motivation during the use of the motion-sensing game app “Daily Jump Rope,” providing reference for universities to develop health promotion strategies tailored to student needs. Methods: Using purposive sampling, 10 college students from a university in Huzhou City who regularly used the “Daily Jump Rope” app were selected as research subjects from January to February 2026. Semi-structured face-to-face interviews were conducted, and data analysis was performed using traditional content analysis. Results: Four themes and eight subthemes were identified: Initial Experience with Motion-Sensing Games (novelty of interaction methods, immersion during exercise); Motivation for Continued Participation (low barriers and high convenience, achievement feedback and self-challenge, dual impact of social interaction); Cognitive and Behavioral Shifts (reevaluation of exercise value, transition toward routine exercise behavior); Feedback on Game Features and Value (diverse demands for optimizing the “Daily Jump Rope” app, compatibility with campus life). Conclusion: Through gamified interaction, instant feedback, and temporal/spatial flexibility, the “Daily Jump Rope” app offers college students a low-barrier, highly accessible form of daily exercise. It effectively stimulates intrinsic motivation and promotes behavioral change. Future applications could complement traditional exercise methods by integrating with campus health promotion initiatives, further optimizing functionality and evaluating outcomes.