圈层文化视域下“Z世代”大学生价值观培育的路径研究——以“国风圈”为例

Research on the Path of Cultivating the Values of “Z Generation” College Students from the Perspective of Circle Culture—A Case of the “Guofeng Community”

摘要: 随着移动互联网与媒介化社会的深度融合，圈层文化已成为“Z世代”青年群体重要的文化生存方式与社会交往形式，深刻影响着其价值观的形成与发展。研究立足于圈层文化兴起的现实背景，聚焦传统价值观教育在话语体系、传播渠道与情感连接等方面面临的适应性挑战，以“国风圈”为例，运用质性研究方法，通过理论分析、机制解构与路径构建相结合的研究思路，系统探讨圈层文化对“Z世代”大学生价值观塑造的双重效应及其内在作用机制。研究表明，应当正视圈层文化作为“微观文化环境”的重要影响，在尊重青年主体性的基础上，构建“认知破壁–情感共鸣–行为实践–环境支持”四位一体的价值观协同培育体系，推动高校思想政治教育实现从“单向传递”向“浸润对话”的范式转换，从而提升价值观教育的时代性、针对性与实效性。

Abstract: With the deep integration of mobile Internet and media society, circle culture has become an important cultural survival way and a social interaction form of the “Z Generation” youth group, which has a profound impact on the formation and development of their values. Based on the realistic background of the rise of circle culture, this study focuses on the adaptive challenges faced by traditional values education in terms of discourse system, communication channels, and emotional connection. Taking “Guofeng Community” as an example, using qualitative research methods, through theoretical analysis, mechanism deconstruction, and path construction, this paper systematically discusses the double effects of circle culture on the shaping of values of “Z Generation” college students and its internal mechanism. The research shows that we should face up to the important influence of circle culture as a “micro-cultural environment”. On the basis of respecting the subjectivity of young people, we should construct a four-in-one value cooperative cultivation system of “cognitive wall-emotional resonance-behavioral practice-environmental support”, and promote the ideological and political education in colleges and universities to realize the paradigm shift from “one-way transmission” to “infiltration dialogue”, so as to enhance the timeliness, relevance, and effectiveness of value education.