淮河文化引领下的蚌埠地区文旅融合发展研究

A Study on the Integrated Development of Culture and Tourism in Bengbu Region under the Guidance of Huaihe River Culture

摘要: 蚌埠作为淮河流域文化特质的典型代表，拥有丰富的淮河文化资源与深厚的民俗底蕴。本文以蚌埠为研究对象，从淮河文化资源与文旅价值、文化基因理论下淮河民俗的文旅转化、淮河民俗文旅融合的体验与经济效益测度、“河–城–人”视角下的文旅空间生产四个维度，系统探究淮河文化引领文旅融合的路径与模式。研究旨在为蚌埠激活淮河文化资源、推动文旅产业高质量融合发展提供理论支撑与实践参考，助力淮河文化的活态传承与蚌埠文旅品牌的塑造。

Abstract: Bengbu as a typical representative of the cultural characteristics of the Huai River Basin, boasts abundant Huai River cultural resources and profound folk customs. This article takes Bengbu as the research object and systematically explores the paths and models of Huaihe culture leading the integration of culture and tourism from four dimensions: Huaihe cultural resources and cultural tourism value, the cultural and tourism transformation of Huaihe folk customs under the theory of cultural genes, the experience and economic benefit measurement of the integration of Huaihe folk customs and culture, and the production of cultural and tourism space from the perspective of “river-city-people”. The research aims to provide theoretical support and practical reference for Bengbu to activate the cultural resources of the Huaihe River and promote the high-quality integrated development of the cultural and tourism industry, and to facilitate the dynamic inheritance of Huaihe River culture and the shaping of Bengbu’s cultural and tourism brand.