数字普惠视角下老龄化社会老年健康服务

Elderly Health Services in an Aging Society from the Perspective of Digital Inclusivity

摘要: 在数字化时代背景下，数字技术在老年健康服务全流程中承担贯穿始终的角色，数字普惠理念驱动下的健康服务数据也不再局限于传统的健康档案记录功能，而是跃升为驱动行业洞悉老年健康需求内核、优化服务供给、创新服务模式等的“数据资产”。既为老龄化社会老年健康服务升级提供新的参考角度，同时对传统老年健康服务模式提出严峻挑战。随着数字服务路径的多样化衍生，行业仍将数字技术视为传统服务的辅助手段，而非老年健康服务价值的核心组成部分，显然难以展现数字普惠的真实价值，更难以赋能老年健康服务高质量发展。“数据资产化”是老年健康服务领域在新养老生态中，跟紧时代的重要发展方向，探索并构建一体化健康数据平台、深化多维度服务适配场景、推动服务组织转型与建立智能健康保障体系，是将数字普惠赋能到老龄化社会老年健康服务的关键路径。本文探讨数字普惠背景下健康服务数据的多维度价值，剖析数据应用在老年健康服务中面临的痛点，旨在为行业从健康数据中获取预测、优化、洞察内涵价值并驱动老年健康服务转型。

Abstract: In the context of the digital era, digital technology plays a pivotal role throughout the entire process of elderly health services. Driven by the concept of digital inclusion, health service data has transcended its traditional function of health record-keeping, evolving into a “data asset” that drives the industry to understand the core of elderly health needs, optimize service supply, and innovate service models. This not only provides a new perspective for the upgrading of elderly health services in an aging society but also poses significant challenges to traditional elderly health service models. As digital service pathways diversify, the industry still regards digital technology as an auxiliary means of traditional services rather than a core component of the value of elderly health services, clearly failing to showcase the true potential of digital inclusion and further hindering the high-quality development of elderly health services. “Data assetization” is a crucial development direction for the elderly health service sector in the new elderly care ecosystem. Exploring and building an integrated health data platform, deepening multi-dimensional service adaptation scenarios, advancing the transformation of service organizations, and establishing an intelligent health security system are key pathways to leveraging digital inclusion for elderly health services in an aging society. This paper examines the multi-dimensional value of health service data in the background of digital inclusion, identifies pain points in data application in elderly health services, and aims to help the industry extract predictive, optimizing, and insightful value from health data to drive the transformation of elderly health services.