从“长寿现象”到“可持续引擎”——基于南通如皋银发经济的区域反哺效应与实现机制研究

From a “Longevity Phenomenon” to a “Sustainable Engine”—A Study on the Reciprocal Effects and Implementation Mechanisms of the Silver Economy in Rugao, Nantong

摘要: 面对深度老龄化趋势，传统“社会负担”叙事亟待突破。本文以“世界长寿之乡”江苏南通如皋为例，探讨如何将“长寿现象”转化为驱动包容性增长的“可持续引擎”，重点研究银发经济对本土社会的“区域反哺效应”。研究发现，如皋通过“品牌价值资本化–社会资本嵌入式–社区福祉内嵌化”的路径，系统实现经济与社会效益良性循环。政府以“长寿”品牌提升农产品溢价，市场主体延伸产业链并形成银发产业集群，产业收益通过利益联结与社区统筹反哺本地养老、就业与文化发展。该研究为老龄化地区的特色发展提供了可借鉴的中国方案。

Abstract: Faced with the deepening trend of population aging, the traditional narrative of “social burden” urgently needs to be transcended. Taking Rugao, Jiangsu Province—a globally recognized “Longevity City”—as a case study, this paper explores how the “longevity phenomenon” can be transformed into a “sustainable engine” for inclusive growth, with a focus on the “regional feedback effects” generated by the silver economy within the local society. The research finds that Rugao has systematically achieved a virtuous cycle of economic and social benefits through the pathway of “capitalization of brand value—embedding of social capital—internalization of community well-being”. The government leverages the “longevity” brand to enhance the premium value of agricultural products, market entities extend the industrial chain and form silver economy clusters, and industrial gains are channeled back into local elderly care, employment, and cultural development through benefit-sharing mechanisms and community coordination. This study provides a replicable Chinese solution for aging regions seeking distinctive and sustainable development.