数智技术赋能下安徽省农村老年人体育公共服务供给模式创新研究

Research on the Innovation of Public Sports Service Supply Model for Rural Elderly in Anhui Province under the Empowerment of Digital Intelligence Technology

摘要: 安徽省农村老龄化形势严峻，传统体育公共服务模式难以满足老年人多元化需求。本研究紧扣国家战略，聚焦数智技术如何赋能农村老年体育公共服务创新。研究发现，数智技术通过数据驱动，能有效化解服务供需间的“信息不对称”，并降低资源匹配、管理监督等“交易成本”，从而在需求识别、资源配置、服务交付与效能评估四大环节实现精准化与高效化变革。研究构建了包含核心系统、技术支撑、制度保障与多元协同的系统性创新框架，并剖析了基础设施、数字鸿沟、政策协同、人才短缺及数据安全等现实挑战。最后，从政策、技术、人才、资金四方面提出了实施路径，旨在为安徽省农村老年体育公共服务的高质量发展提供理论参考与实践方案。

Abstract: The aging population in rural Anhui poses a significant challenge, as the traditional public sports service model struggles to meet the diverse needs of the elderly. Aligned with national strategies, this research explores how digital intelligence technology can innovate public sports services for rural seniors. The study finds that data-driven digital intelligence technology effectively addresses “information asymmetry” between supply and demand and reduces “transaction costs” in resource allocation and management. This enables precise and efficient transformations across four key areas: demand identification, resource allocation, service delivery, and effectiveness evaluation. A systematic innovation framework is constructed, encompassing core systems, technological support, institutional safeguards, and multi-party collaboration. The study also analyzes practical challenges such as infrastructure gaps, the digital divide, policy coordination issues, talent shortages, and data security risks. Implementation pathways are proposed from the dimensions of policy, technology, talent, and funding, aiming to provide theoretical and practical guidance for the high-quality development of public sports services for the rural elderly in Anhui Province.