新媒体机器人驱动主流新闻传播力提升路径研究

Research on the Path of Enhancing Mainstream News Dissemination Power through New Media Robot Driving

摘要: 本文针对人工智能时代新媒体机器人驱动主流新闻传播力提升先提出“人机协同”范式下的“技术–功能–价值”三层分析模型，引出新媒体机器人重构主流媒体价值链、革新生产及分发模式、重塑组织架构等提升传播力的内在机制。实例分析对央视总台“小天”、人民日报“任小融”、封面新闻“小封”等典型案例，总结出从生产、分发、组织到品牌的全链条提升路径，针对算法偏见、信息茧房、AI“幻觉”等技术风险提出“技术治理–价值引领–多元协同”的治理框架。

Abstract: This paper, in response to the era of artificial intelligence, first proposes a three-layer analytical model of “technology-function-value” under the “human-machine collaboration” paradigm, and then introduces the internal mechanisms by which new media robots can enhance the mainstream news dissemination power, such as reconfiguring the value chain of mainstream media, innovating production and distribution models, and reshaping organizational structures. Through case analysis of typical examples such as “Little Tian” of CCTV headquarters, “Ren Xiaolong” of People’s Daily, and “Little Feng” of Cover Story News, it summarizes the full-chain improvement paths from production, distribution, organization to brand. Regarding technical risks such as algorithm bias, information cocoons, and AI “hallucinations”, it proposes a governance framework of “technical governance-value leadership-diversified collaboration”.