跨境电商对企业国际化经营管理的影响研究

A Study on the Impact of Cross-Border E-Commerce on Enterprise Internationalization Management

摘要: 数字经济时代，全球价值链加速重塑，跨境电商作为新型外贸业态，正成为推动企业国际化进程、激发外贸增长潜力的关键驱动力。本文聚焦企业国际化经营管理，从战略决策、技术赋能、营销创新与风险合规四个维度，系统剖析跨境电商对企业国际化经营的影响机制及实践路径，旨在为我国企业依托跨境电商实现高质量国际化发展提供系统性理论借鉴与决策参考。

Abstract: In the digital economy era, the global value chain is undergoing rapid reshaping. Cross-border e-commerce, as a new form of foreign trade, is becoming a key driver for promoting enterprise internationalization and stimulating foreign trade growth potential. This paper focuses on enterprise internationalization management, systematically analyzing the impact mechanism and practical path of cross-border e-commerce on enterprise internationalization from four dimensions: strategic decision-making, technological empowerment, marketing innovation, and risk compliance. The aim is to provide systematic theoretical guidance and decision-making reference for Chinese enterprises to achieve high-quality international development through cross-border e-commerce.