基于1912年~1949年中原肚兜纹样的当代创新设计与研究——面向电商与线上视觉传播的应用探索

Research and Contemporary Innovative Design of Central Plains Bellybands Patterns from 1912 to 1949—Applications for E-Commerce and Online Visual Communication

摘要: 以1912年~1949年中原肚兜纹样为研究对象，探索传统符号在当代设计中的创新路径。研究发现，该时期，内衣纹样从传统吉祥图案向几何简约风格过渡，折射出社会伦理、女性意识与生产技术的变迁；其纹样体系融合儒道思想，通过象征符号、色彩偏好与布局构图传递文化内涵、民俗礼仪与性别观念。针对当前设计应用中存在的文化断层问题，提出“纹样重构”等设计思路，通过创新设计来表达传统元素与现代审美融合可能性。中原内衣纹样需在保留文化基因的基础上，通过创新设计实现纹样的可持续传承。

Abstract: This study focuses on Central Plains patterns from 1912 to 1949, exploring innovative ap-proaches to integrating traditional symbols into contemporary design. Findings show that dur-ing this period, underwear patterns transitioned from traditional auspicious motifs to a mini-malist geometric style, reflecting shifts in social ethics, female consciousness, and production technology. The pattern system integrates Confucian and Daoist thought, conveying cultural meaning, folk rituals, and gender concepts through symbolic motifs, color preferences, and compositional layout. To address the cultural gap in current design practices, strategies such as “pattern reconstruction” are proposed, and express the possibility of integrating traditional el-ements with modern aesthetics through innovative design. Central plains bellybands patterns can achieve sustainable inheritance through innovative design while preserving their cultural essence.