文旅融合背景下面向老年群体的城市文创产品设计创新策略研究——以徐州为例

Research on Innovative Strategies for Urban Cultural and Creative Product Design Targeting Elderly Groups in the Context of Cultural and Tourism Integration—A Case Study of Xuzhou

摘要: 在文旅深度融合与人口老龄化的双重背景下，老年群体文旅消费需求不断升级。因此，面向该群体的城市文创成为激活银发文旅市场、传承城市文脉的重要载体。徐州作为两汉文化发祥地，拥有丰富的文旅资源，具备开发老年文创产品的先天优势，却存在产品适配性不足、文化转化生硬等问题。本文梳理徐州文旅资源现状，分析老年群体文创需求并剖析相关产品核心问题，提出针对性设计创新策略，为徐州及同类城市挖掘银发文旅价值、推动文旅融合与老年文创产业协同发展提供理论参考与实践借鉴。

Abstract: Against the dual backdrop of deep integration between culture and tourism and an aging population, the consumption demand for culture and tourism among the elderly group is continuously upgrading. Therefore, urban cultural and creative products targeted at this group have become an important carrier for activating the silver hair culture and tourism market and inheriting the urban cultural heritage. As the birthplace of the Han Dynasty culture, Xuzhou boasts abundant cultural and tourism resources and possesses inherent advantages for developing elderly cultural and creative products. However, there are issues such as insufficient product adaptability and rigid cultural transformation. This paper reviews the current status of Xuzhou’s cultural and tourism resources, analyzes the cultural and creative needs of the elderly group, and dissects the core issues of related products. It proposes targeted design innovation strategies, providing theoretical reference and practical insights for Xuzhou and similar cities to tap into the value of silver hair culture and tourism, promote the integration of culture and tourism, and facilitate the coordinated development of the elderly cultural and creative industry.