技术赋能与代际反哺：银发经济视域下中老年微短剧的适老化发展研究

Technological Enablement and Intergenerational Support: Age-Appropriate Development of the Middle-Aged and Elderly Micro-Dramas under the Silver Economy

摘要: 随着人口老龄化的急剧增加，银发经济不断发展，中老年微短剧作为一种新兴文化样态应运而生，其深挖中老年用户的情绪消费心理，成为了满足银发群体精神文化需求的重要载体。本文从银发经济视域出发，深度剖析中老年微短剧发展现状，发现其在内容上多采用情感化叙事，以家庭伦理题材为主激发了老年用户的情感共鸣；在盈利模式上，融合了付费订阅与电商带货两种模式，通过营造在场感的虚拟社交空间，填补老年群体内心的孤独感；在传播机制上，内嵌算法推荐技术强化用户黏性，持续输出情感化内容塑造中老年用户的观影偏好。然而，此行业也面临着内容同质化、价值观偏差、收费标准不统一等问题，制约着银发经济在该领域的发展。未来，仍然需要平台、相关部门与用户共同努力助力中老年微短剧的适老化发展，鼓励内容创作者以弘扬主流价值观为导向，生产更多优质内容；优化算法推荐机制，联合相关部门严格对收费进行监管；通过数字反哺与社区教育，强化中老年人媒介素养。

Abstract: With the sharp rise in the aging population, the silver economy has been expanding continuously. As an emerging cultural phenomenon, middle-aged and elderly micro-dramas have emerged in response to this trend. By delving into the emotional consumption psychology of middle-aged and elderly users, these micro-dramas have become an important medium for meeting the spiritual and cultural needs of the silver-haired population. From the perspective of the silver economy, this paper provides an in-depth analysis of the current development status of middle-aged and elderly micro-dramas. It finds that, in terms of content, these dramas often adopt emotional narratives, primarily focusing on family ethics themes. Regarding profit models, they integrate both paid subscriptions and e-commerce live streaming. In terms of communication mechanisms, the embedding of algorithm recommendation systems enhances user engagement. However, this industry also faces challenges such as content homogenization, value deviations, and inconsistent pricing standards. In the future, joint efforts from platforms, relevant authorities, and users are needed to promote the age-appropriate development of middle-aged and elderly micro-dramas. Content creators should be encouraged to produce more high-quality content that promotes mainstream values. Algorithm recommendation mechanisms should be optimized, and relevant authorities should strictly regulate pricing. Finally, through digital literacy initiatives and community education, the media literacy of middle-aged and elderly should be strengthened.