数字化转型对出口企业跨境电商业务的影响研究

Research on the Impact of Digital Transformation on the Cross-Border E-Commerce Business of Export Enterprises

摘要: 当前，数字化转型正成为出口企业增强跨境电商竞争力、实现高质量发展的关键动力。本文立足于数字化转型视角，系统阐释了数据驱动、智能协同与生态连接三大机制对出口企业跨境电商业务的深层影响，并剖析了转型中出现的数据治理、技术融合、组织惯性及全球合规等多重挑战。在此基础上，研究进一步从企业能力构建与平台生态协同两个维度，提出了具有操作性的推进路径。本文旨在为数字经济时代出口企业开展跨境电商转型提供理论参照与实践指导。

Abstract: At present, digital transformation is becoming a key driver for export enterprises to enhance the competitiveness of their cross-border e-commerce and achieve high-quality development. From the perspective of digital transformation, this paper systematically elucidates the profound impact of three mechanisms—data-driven decision-making, intelligent collaboration, and ecosystem connectivity—on the cross-border e-commerce operations of export enterprises. It further examines the multiple challenges that arise during the transformation process, including data governance, technology integration, organizational inertia, and global compliance. On this basis, the study proposes actionable pathways for advancement from two dimensions: enterprise capability building and platform ecosystem synergy. This paper aims to provide theoretical reference and practical guidance for export enterprises to undertake cross-border e-commerce transformation in the era of the digital economy.