河北赵县雪花梨促进农户增收途径探究

Research on Approaches to Promote Farmers’ Income Growth through the Snow Pear Industry in Zhao County, Hebei Province

摘要: 本研究以河北赵县雪花梨产业及农户增收为对象，分析产业规模、产销现状与市场需求，挖掘地理标志产品的助农潜力。通过数据统计与文献梳理，明确梨农经营现状、收益痛点与增收诉求。研究发现，赵县雪花梨虽具备悠久种植历史与国家地理标志品牌基础，但受市场竞争加剧、种植成本上升、产业链较短等制约，农户稳定增收仍存在短板。未来产业需走品质升级、产业链延伸与品牌化发展道路。建议优化种植模式，加快深加工布局，强化品牌整合与线上线下渠道建设，推动产业升级与农户持续增收协同发展。

Abstract: This study focuses on the snow pear industry and farmers’ income growth in Zhao County, Hebei Province. It analyzes the industrial scale, production and marketing status, and market demand, while exploring the potential of the geographical indication product to boost farmers’ income. Through data statistics and literature review, it clarifies the current operation, profit pain points, and income-increasing demands of pear farmers. The study finds that although Zhao County snow pear has a long planting history and a national geographical indication brand, farmers still face obvious obstacles to stable income growth due to factors, such as intensified market competition, rising planting costs, and an incomplete industrial chain. The industry should pursue quality upgrading, industrial chain extension, and brand development in the future. It is suggested that the planting mode be optimized, the deep processing industry be accelerated, brand integration and online-offline marketing channels be strengthened, so as to promote the coordinated development of industrial upgrading and sustainable income growth for farmers.