《中国日报》国际版“节日民俗类”非遗报道的话语策略研究

A Study on Discourse Strategies of “Festival & Folk Custom” Intangible Cultural Heritage Reports in the International Edition of China Daily

摘要: 在全球化语境不断深化与信息科技飞速发展的背景下，非物质文化遗产逐渐成为国家文化软实力建构与国际形象塑造的重要载体。《中国日报》国际版长期承担着向国际社会讲述中国文化故事、传播中国价值理念的重要使命，其中民俗类非物质文化遗产报道因其贴近生活、情感色彩浓厚、文化象征意义突出，具有国际传播中亲和力与传播潜力的内容形态。本文基于跨文化交际理论与话语策略研究视角，系统梳理《中国日报》国际版在民俗类非遗报道的话语策略，为跨文化传播寻找借鉴意义。

Abstract: Against the backdrop of deepening globalization and the rapid advancement of information technology, intangible cultural heritage (ICH) has increasingly become a vital vehicle for constructing national cultural soft power and shaping international image. China Daily’s international edition has long assumed the important mission of narrating Chinese cultural stories and disseminating Chinese values to the global community. Among its coverage, reports on folk ICH—characterized by their close connection to everyday life, rich emotional resonance, and strong cultural symbolism—have emerged as one of the most accessible and communicatively potent content forms in international discourse. Drawing on theories of intercultural communication and perspectives from discourse strategy studies, this paper systematically examines the discourse strategies employed in China Daily’s international reporting on folk ICH, with a view to providing insights for cross-cultural communication.