沉浸式消费模式的法律问题与消费者权益保护研究

Research on Legal Issues of Immersive Consumption Models and Consumer Rights Protection

摘要: 本文通过对兰州市“风起大汉”研究报告进行扩展延伸，着眼于沉浸式消费模式带来的法律风险，以及消费者权益保护困境。该模式在带来了新消费体验感同时，也带来隐私与肖像权侵害、虚假宣传、格式合同不公等一系列法律问题，目前而言，针对于此模式的法律框架还有欠缺，结合本专业所学及经济法学，提出相应举措。

Abstract: This paper extends the research report on Lanzhou’s “Rising Han” and focuses on the legal risks brought by immersive consumption models, as well as the challenges in protecting consumer rights. While this model offers a novel consumer experience, it also gives rise to various legal issues, including violations of privacy and portrait rights, false advertising, and unfair standard contracts. At present, the legal framework for this model is still insufficient. Drawing on knowledge from the respective field and economic law, corresponding measures are proposed.