网络泛娱乐化对大学生价值观的消极影响及引导路径研究

Research on the Negative Impact of Pan-Entertainment on College Students’ Values and Its Guidance Pathways

摘要: 大学生群体正处在价值观形成的关键时期，其对主流价值观的认同程度不仅关乎个人的成长成才，更关乎中国特色社会主义事业的发展。网络媒体的泛娱乐化在价值共识与道德认知层面对大学生群体产生了不同程度的消解，显著减弱了其对主流价值观的认同成效。基于此，通过厘清网络泛娱乐化对青少年主流价值观产生消极影响的内在逻辑，审视网络泛娱乐化对大学生主流价值观的遮蔽现象，从而寻找提高大学生群体主流价值观认同成效的相关路径，维护我国社会主义核心价值观在网络领域的安全，提升社会主义核心价值观的凝聚力。

Abstract: The college student group is currently in a critical period of value formation, and their level of identification with mainstream values is not only related to personal growth and development, but also to the development of the cause of socialism with Chinese characteristics. The widespread entertainment of online media has caused varying degrees of dissolution of the value consensus and moral cognition of college students, seriously weakening their recognition of mainstream values. Based on this, by clarifying the inherent logic of the negative impact of network entertainment on the mainstream values of young people, examining the phenomenon of network entertainment obscuring the mainstream values of college students, and seeking relevant paths to improve the effectiveness of college students’ recognition of mainstream values, we aim to maintain the security of China’s socialist core values in the online field and enhance the cohesion of socialist core values.