从“情感按摩”到“审美现代性”：乡村短视频的田园美学与中产焦虑的视觉纾解

From “Emotional Massage” to “Aesthetic Modernity”: Pastoral Aesthetics in Rural Short Videos and the Visual Alleviation of Middle-Class Anxiety

摘要: 乡村振兴战略与短视频平台的崛起，共同催生了以乡村生活为内容的短视频创作热潮。这类视频通过符号化的田园景观建构，形成了一种独特的美学表达，并意外地成为城市中产阶层缓解现代性焦虑的视觉载体。本文综合运用情感理论、审美现代性与符号学等分析框架，探讨乡村短视频如何通过“桃源叙事”“日常叙事”等不同美学策略，实现对都市受众的“情感按摩”与焦虑纾解。研究发现，乡村短视频的田园美学既是对“速度美学”主导的现代性困境的审美反抗，也隐含着“拟态环境”与真实乡村之间的符号断裂。在平台推荐算法与电商逻辑的驱动下，乡村被重构为可供消费的“乡愁消费品”，其美学表达在治愈都市焦虑的同时，也面临着审美异化的风险。

Abstract: The strategy of rural revitalization and the rise of short video platform have jointly spawned the upsurge of short video creation with rural life as its content. This kind of video forms a unique aesthetic expression through the symbolic pastoral landscape construction, and unexpectedly becomes a visual carrier for the urban middle class to alleviate the anxiety of modernity. Based on the analysis framework of emotional theory, aesthetic modernity and semiotics, this paper discusses how rural short videos can achieve emotional massage and anxiety relief for urban audiences through different aesthetic strategies such as “Taoyuan narrative" and “daily narrative”. It is found that the pastoral aesthetics of rural short videos is not only an aesthetic resistance to the modern dilemma dominated by “speed aesthetics”, but also implies the symbol fracture between “mimicry environment” and the real countryside. Driven by the platform recommendation algorithm and e-commerce logic, the countryside is reconstructed into a “homesick consumer product” for consumption, and its aesthetic expression not only cures urban anxiety, but also faces the risk of aesthetic alienation.