短视频倍速播放的多重省思与批判

Multiple Reflections and Critiques on Playback Speed in Short-Video Platforms

摘要: 在数字媒介深度嵌入日常生活的背景下，时间形态由连续经验逐步转向可计算、可调度的操作性资源。短视频平台中的倍速播放功能，正是这一转变在微观层面的典型表现。基于对倍速观看、算法文化与数字时间相关研究的系统梳理，本文指出，既有研究多从认知效果、媒介使用或平台机制等单一维度展开，对时间经验重构、平台权力运作与资本逻辑之间的内在关联缺乏整体性分析。在此基础上，本文引入社会加速理论与时间景观理论，并结合微观权力视角，构建“时间景观–平台权力”的分析框架，将倍速播放界定为一种嵌入平台结构中的“时间治理技术”。研究认为，倍速播放通过压缩时长与重组节奏，推动时间由生活经验向工具性资源转化；平台则借助算法推荐机制，将用户时间纳入可计算与可利用的体系之中，从而实现对时间使用方式的隐性规训。同时，用户在具体实践中亦展现出一定程度的有限能动性，通过倍速与跳跃等操作对信息进行再筛选与再组织，在既定结构中实现时间资源的再配置。由此，倍速播放呈现出规训机制与用户实践交织的双重逻辑。本文通过多理论整合与关系性分析，拓展了对数字媒介环境中时间经验变迁及其权力结构的理解。

Abstract: With the deep integration of digital media into everyday life, the form of time has shifted from a continuous lived experience to a calculable and schedulable resource. The playback speed function on short-video platforms represents a typical manifestation of this transformation at the micro level. Based on a systematic review of studies on playback speed, algorithmic culture, and digital time, this paper argues that existing research tends to focus on single dimensions such as cognitive effects, media use, or platform mechanisms, while lacking an integrated analysis of the relationships among temporal experience, platform power, and capital logic. Drawing on social acceleration theory and time landscape theory, and incorporating the perspective of micro-power, this study constructs an analytical framework of “time landscape-platform power” and conceptualizes playback speed as a form of “time governance technology” embedded in platform infrastructures. The study finds that playback speed compresses duration and reorganizes viewing rhythms, transforming time from a lived experience into an instrumental resource. Meanwhile, algorithmic recommendation systems incorporate users’ time into a calculable and exploitable structure, enabling subtle forms of temporal discipline. At the same time, users exhibit a degree of limited agency in practice by selectively accelerating and skipping content, thereby reorganizing information and reallocating temporal resources within platform constraints. Playback speed thus embodies a dual logic in which disciplinary mechanisms and user practices are intertwined. By integrating multiple theoretical perspectives, this paper contributes to a more comprehensive understanding of temporal transformation and power relations in digital media environments.