数字赋能视角下“非遗”的数字化设计研究

Research on Digital Design of Intangible Cultural Heritage from the Perspective of Digital Empowerment

摘要: 非遗文化品牌的数字化设计与传播在当今社会具有重要意义，本文旨在总结并分析非遗数字化设计与传播研究的现势和关键问题。本文深入探究非遗文化品牌数字化的理论与实践，综合分析了数字化设计与传播在非遗保护与创新中的意义和挑战。文中系统地阐述了数字化技术与非遗内容适应性的互动，创新案例的分析，以及数字化传播策略的构建时，讨论了非遗品牌在全球化背景下的传播策略和国际交流的重要性，强调了在数字时代实现非遗保护与传承的策法，以及在维持文化真实性与吸引力方面的平衡。

Abstract: The digital design and dissemination of intangible cultural heritage brands are of great significance in today’s society. This article aims to summarize and analyze the current situation and key issues in the research of digital design and dissemination of intangible cultural heritage. This article delves into the theory and practice of digitalization of intangible cultural heritage brands, and comprehensively analyzes the challenges and applications of digital design and dissemination in intangible cultural heritage protection and innovation. The article systematically elaborates on the interaction between digital technology and the adaptability of intangible cultural heritage content, analyzes innovative cases, and discusses the importance of communication strategies and international exchanges for intangible cultural heritage brands in the context of globalization. It emphasizes the strategies for protecting and inheriting intangible cultural heritage in the digital age, as well as the balance between maintaining cultural authenticity and attractiveness.