社会公共危机中企业家的社会责任认知研究

Research on Entrepreneurs’ Perception of Social Responsibility in Social Public Crises

摘要: 近年来，社会经济环境的不确定性加剧，企业应对不确定性的能力面临严峻挑战。研究聚焦企业家在企业管理中尤其是在社会危机背景下的社会责任认知特点与机理，以皮亚杰的认知发展理论、托尔曼的认知行为理论及班杜拉的社会学习理论分析企业家社会责任认知问题及影响因素，并提出提升企业家社会责任认知水平的途径建议。研究成果为企业家树立形象、提高企业声誉和经营业绩、推动企业发展提供借鉴。

Abstract: In recent years, the increasing uncertainty in the socio-economic environment has challenged the ability of enterprises to cope with unpredictability. This study investigates the characteristics and mechanisms of entrepreneurs’ perception of social responsibility in enterprise management, particularly against the backdrop of social crises. Utilizing Piaget’s cognitive development theory, Tolman’s cognitive-behavioral theory, and Bandura’s social learning theory, it analyzes the issues and influencing factors of entrepreneurs’ social responsibility cognition. The study provides recommendations for enhancing entrepreneurs’ awareness of social responsibility, aiming to help them build a positive image, improve corporate reputation and operational performance, and offer insights for fostering enterprise development.