非遗元素在文创产品中的符号化重构与消费认同研究

A Study on the Symbolic Reconstruction and Consumer Identity of Intangible Cultural Heritage Elements in Cultural and Creative Products

摘要: 本研究基于符号学理论与消费行为学，探讨非物质文化遗产(非遗)元素在文创产品设计中的符号化重构路径及其对消费认同的影响机制。通过混合研究方法对不同年龄段消费者及多家文创企业进行调研，结合典型案例如故宫文创、苗绣时尚化产品的对比分析，揭示非遗符号在现代设计中的转化规律。

Abstract: Based on semiotic theory and consumer behavior studies, this research explores the symbolic reconstruction pathways of intangible cultural heritage (ICH) elements in cultural and creative product design and their impact mechanisms on consumer identification. Through a mixed research methodology involving surveys of consumers across different age groups and multiple cultural and creative enterprises, combined with case studies such as the Palace Museum’s cultural products and the fashion-oriented Miao embroidery products, the study reveals the transformation patterns of ICH symbols in modern design.