RCEP框架下中小企业跨境服务贸易的机遇挖掘与数字化实践对策

Opportunities and Digital Practice Countermeasures for Cross-Border Service Trade of SMEs under the RCEP Framework

摘要: 2022年RCEP生效后为亚太跨境服务贸易注入动能，中国服务贸易进出口额不断增加，但中小服务企业普遍面临数字化转型滞后、规则适配不足等问题。本文分析RCEP下中小企业跨境服务贸易的机遇，包括贸易便利化、资源配置优化、数字化转型、国际化人才招揽等，同时梳理中小企业跨境服务贸易面临的挑战，包括市场竞争加大、合规风险提升、服务创新要求高、数字人才匮乏。在此基础上，针对性提出不同数字化成熟度企业的差异化数字化实践对策，同时构建政府、产业园区、行业协会协同发力的外部支撑体系，旨在助力中小企业提升国际竞争力。

Abstract: Since the Regional Comprehensive Economic Partnership (RCEP) came into force in 2022, it has injected strong momentum into cross-border trade in services in the Asia-Pacific region. China's service trade import and export volume has been increasing continuously. However, small and medium-sized service enterprises are generally confronted with problems such as lagging digital transformation and insufficient adaptation to RCEP rules. This paper analyzes the opportunities for SMEs to develop cross-border trade in services under the RCEP framework, including trade facilitation, resource allocation optimization, digital transformation, and international talent introduction. It also identifies the challenges they face, such as intensified market competition, increased compliance risks, higher requirements for service innovation, and a shortage of digital talents. On this basis, targeted differentiated digital strategies are proposed for SMEs with different levels of digital maturity. Meanwhile, an external support system is constructed with the coordinated efforts of the government, industrial parks, and industry associations, aiming to help SMEs enhance their international competitiveness.