高职电商专业课程思政元素挖掘与融入路径研究——以《网店运营》课程为例

A Study on the Exploration and Integration Pathways of Ideological and Political Elements in E-Commerce Courses in Higher Vocational Education—A Case Study of the “Online Store Operations” Course

摘要: 课程思政是新时代高职教育落实立德树人根本任务的重要途径。电商专业课程思政建设对于培养“懂技术、守诚信、有情怀”的电商人才具有重要意义。然而，当前电商专业课程思政建设存在思政元素挖掘不充分、融入路径不清晰、与专业教学割裂等问题。本文以《网店运营》专业核心课程为例，从“家国情怀、职业道德、法治意识、专业精神”四个维度挖掘课程思政元素，提出“目标定位、内容整合、方法创新、评价跟进”的四维融入路径，并从教师队伍、教材资源、评价机制三个层面探讨保障体系，为高职电商类专业课程思政建设提供参考。

Abstract: Curriculum-based ideological and political education is an important pathway for implementing the fundamental task of fostering virtue through education in higher vocational institutions in the new era. The construction of ideological and political education in e-commerce courses holds significant importance for cultivating e-commerce talents who are “proficient in technology, upright in integrity, and devoted to the nation”. However, the current development of ideological and political education in e-commerce courses faces challenges such as insufficient exploration of ideological and political elements, unclear integration pathways, and a disconnect from professional teaching. Taking the core course “Online Store Operations” as an example, this paper explores the ideological and political elements from four dimensions—“patriotic sentiment, professional ethics, awareness of the rule of law, and professional spirit”—and proposes a four-dimensional integration pathway involving “goal orientation, content integration, method innovation, and evaluation follow-up”. Furthermore, it discusses the supporting system from the perspectives of faculty development, teaching materials, and evaluation mechanisms, providing a reference for the construction of ideological and political education in e-commerce programs in higher vocational institutions.