资源拼凑视角下创业网络影响新创企业绩效的作用机制——以电商企业为例
The Mechanism of the Impact of Entrepreneurial Networks on the Performance of New Enterprises from the Perspective of Resource Bricolage—A Case Study of E-Commerce Enterprises
DOI: 10.12677/ecl.2026.154443, PDF,    科研立项经费支持
作者: 郭 晗*, 宋碧瑶：浙江理工大学科技与艺术学院，浙江 绍兴；陈德虎：浙江理工大学科技与艺术学院，浙江 绍兴；浙江理工大学，浙江 杭州
关键词: 创业网络；拼凑；新创企业绩效；环境动态性；Entrepreneurial Networks； Bricolage； New Venture Performance； Environmental Dynamism
摘要: 创业网络在创业活动中起着至关重要的作用。对于新创企业而言，创业拼凑能够有效地利用创业网络的价值。然而，这种方法也有其局限性。基于对195家中国电商领域的新创企业的调查，发现正式网络和非正式网络对新创企业绩效均有显著的积极影响，并且创业拼凑部分中介这些影响。此外，环境动态性会正向调节创业拼凑对创业网络与新创企业绩效关系间的间接影响。研究结果证明了创业拼凑能够作为创业网络发挥作用的关键机制，尤其是在环境不确定性增加的情况下。
Abstract: The entrepreneurial network plays a crucial role in entrepreneurial activities. For new ventures, entrepreneurial bricolage can effectively leverage the value of the entrepreneurial network. However, this approach also has its limitations. Drawing on a survey of 195 Chinese e-commerce new ventures, this study found that both formal and informal networks have significant positive effects on new venture performance, and entrepreneurial bricolage partially mediates these effects. Moreover, environmental dynamism positively moderates the indirect effects of both types of networks, such that the mediating role of bricolage becomes stronger in more dynamic environments. These results suggest that bricolage serves as a crucial mechanism for leveraging entrepreneurial networks, particularly when environmental uncertainty increases.
文章引用：郭晗, 陈德虎, 宋碧瑶. 资源拼凑视角下创业网络影响新创企业绩效的作用机制——以电商企业为例[J]. 电子商务评论, 2026, 15(4): 667-675. https://doi.org/10.12677/ecl.2026.154443

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