数字平台赋能旅游产业高质量发展的机制与路径研究

Research on the Mechanism and Path of High-Quality Development of Tourism Industry Empowered by Digital Platforms

摘要: 在数字经济加速发展背景下，数字平台已成为推动产业结构升级与经济高质量发展的核心载体。旅游产业作为高度依赖信息流、服务流与价值共创的现代服务业，其转型升级进程与数字平台深度融合趋势愈发明显。本文基于平台经济理论、价值共创理论与产业生态系统理论，系统梳理数字平台赋能旅游产业高质量发展的内在逻辑，构建“要素重构–结构优化–生态重塑–价值跃迁–反馈循环”的理论机制框架，并从产业链协同、数字治理、场景创新与制度保障等维度提出实现路径。研究认为，数字平台通过资源配置效率提升、供需精准匹配、服务质量优化与产业组织方式变革，推动旅游产业由规模扩张向质量提升转型。本文为数字平台驱动旅游产业转型升级提供理论支撑与政策启示。

Abstract: Against the background of the accelerated development of the digital economy, digital platforms have become a core carrier for promoting industrial structure upgrading and high-quality economic development. As a modern service industry that heavily relies on information flow, service flow, and value co-creation, the tourism industry is witnessing an increasingly evident trend of deep integration with digital platforms in its transformation and upgrading process. Based on platform economy theory, value co-creation theory, and industrial ecosystem theory, this paper systematically sorts out the internal logic of digital platforms empowering the high-quality development of the tourism industry, and constructs a theoretical mechanism framework of “factor reconfiguration - structural optimization - ecosystem reshaping - value upgrading - feedback loop”. Furthermore, it puts forward realization paths from the dimensions of industrial chain collaboration, digital governance, scenario innovation, and institutional guarantee. The study holds that digital platforms drive the tourism industry to transform from scale expansion to quality improvement by improving resource allocation efficiency, achieving precise supply-demand matching, optimizing service quality, and reforming industrial organization modes. This paper provides theoretical support and policy implications for the digital platform-driven transformation and upgrading of the tourism industry.