基于网络文本分析的朱鹮自然保护区公众体验感知研究

Research on Public Experience Perception of the Crested Ibis Nature Reserve Based on Network Text Analysis

摘要: 在国家自然保护区建设背景下，文章以游客体验感知评论为基础，采用网络文本挖掘法，以“朱鹮”为关键词，采集携程旅行网、微博、抖音、小红书、快手五大平台2018年11月至2025年10月公众点评文本为样本，运用ROST Content Mining软件，分析公众体验的满意度、空间分布、活动内容、服务设施及情感倾向。结果显示：朱鹮自然保护区公众体验以观光游览为主，体验集水区集中于核心保护区及周边；公众期待度高，情感倾向积极，但体验内容、服务设施与自然教育功能契合度不足，难以满足生态教育、深度互动需求。公众体验感知可作为优化保护区服务功能依据，助力平衡保护与利用关系。

Abstract: Against the backdrop of national nature reserve construction, this article takes public experience perception comments as the basis and adopts the method of network text mining. With “crested ibis” as the keyword, it collects public review texts from five major platforms, including Ctrip, Weibo, Douyin, Xiaohongshu, and Kuaishou, from November 2018 to October 2025 as samples. Using ROST Content Mining software, it analyzes the satisfaction, spatial distribution, activity content, service facilities, and emotional tendency of public experience. The results show that the public experience in the crested ibis nature reserve is mainly sightseeing and touring, and the experience concentration area is mainly in the core reserve and its surrounding areas. The public’s expectations are high, and the emotional tendency is positive, but the experience content and service facilities are not well matched with the nature education function, making it difficult to meet the needs of ecological education and in-depth interaction. Public experience perception can be used as a basis for optimizing the service functions of the reserve and helping to balance the relationship between protection and utilization.