数字化情境下组织创新对Z世代知识型员工创新行为的影响——以高新技术企业为例

The Impact of Organizational Innovation on Innovation Behavior of Gen Z Knowledge Workers in the Digital Context—A Case Study of High-Tech Enterprises

摘要: 在数字经济与创新驱动融合的背景下，Z世代知识型员工是高新技术企业创新的核心力量。研究将数字化支持纳入组织创新氛围，构建五维模型，以工作动机为中介、创新风险感知为调节，对5省(市) 15家企业188名Z世代知识型员工进行实证分析。结果表明，组织创新氛围五维度均正向影响其创新行为，工作动机起部分中介作用且内部动机效应更强，数字化支持对内部动机驱动更显著，创新风险感知负向调节外部动机与创新行为关系，影响机制存在跨行业差异。文章从数字化支持、双动机激发等四方面提出建议，为企业激发Z世代员工创新行为提供实践指引。

Abstract: Against the background of an integrated digital economy and innovation-driven development, Gen Z knowledge workers are the core force of innovation in high-tech enterprises. Incorporating digital support into organizational innovation climate, this study constructs a five-dimensional model and conducts an empirical analysis on 188 Gen Z knowledge workers from 15 enterprises in 5 provinces (municipalities), with work motivation as the mediator and innovation risk perception as the moderator. The results show that all five dimensions of organizational innovation climate positively affect their innovation behavior; work motivation plays a partial mediating role (intrinsic motivation is more effective); digital support significantly drives intrinsic motivation; innovation risk perception negatively moderates the relationship between extrinsic motivation and innovation behavior, with cross-industry differences in the influence mechanism. The paper proposes recommendations from four aspects, including digital support and dual-motivation stimulation, offering practical guidance for enterprises to stimulate innovative behavior among Gen Z employees.