数字乡村背景下农村电商的协同发展理论与路径优化研究

Research on the Theory and Path Optimization of Rural E-Commerce Coordinated Development under the Background of Digital Villages

摘要: 数字乡村与农村电商的共同发展是破解城乡之间数字差距问题、推动乡村产业振兴高质量发展的关键路径。本文是以协同发展理论、数字赋能理论与城乡融合理论作为支撑，系统分析数字乡村与农村电商协同发展的核心特征、内在机制和面临的现实困境，并从理论层面推演二者的优化路径。研究表明，二者协同发展具有资源互补、目标一致、功能协同的特征，其内在机制体现为资源、功能、制度协同的有机统一；通过强化基础、产业、制度协同，能够有效突破发展瓶颈，为数字乡村与农村电商的深度融合与高质量发展提供理论支撑与实践指引。

Abstract: The co-development of digital villages and rural e-commerce serves as a pivotal approach to bridge the urban-rural digital divide and drive high-quality rural industrial revitalization. Grounded in the theories of coordinated development, digital empowerment, and urban-rural integration, this study systematically examines the core characteristics, underlying mechanisms, and practical challenges of their coordinated development, while proposing theoretical pathways for optimization. Research demonstrates that their coordinated growth features resource complementarity, aligned objectives, and functional synergy, with the underlying mechanism manifesting as an organic integration of resource allocation, functional coordination, and institutional alignment. By strengthening foundational, industrial, and institutional synergy, development bottlenecks can be effectively overcome, providing both theoretical underpinnings and practical guidance for the deep integration and high-quality advancement of digital villages and rural e-commerce.