微更新视角下小凉山地区乡镇街道店招研究——以峨边红旗镇为例

A Study on Storefront Signage in Towns and Villages of the Xiaoliangshan Region from the Perspective of Micro-Regeneration—A Case Study of Hongqi Town, Ebian

摘要: 在城镇化进程从“大拆大建”转向“精细织补”的背景下，微更新已成为重塑城乡风貌的核心手段。街道店招作为建筑立面的重要组成部分，既是商铺的“脸面”，也是街道景观的“眉眼”，更是文化传承的载体。本文以峨边彝族自治县红旗镇为例，从建筑学视角出发，通过实地调研发现店招及建筑立面存在的诸多问题，从红旗镇的地域文化中提炼色彩、材质、细部三大风貌基因，并基于近人尺度(0~4米)与中距尺度(4米以上)的差异化感知需求，分别提出“催化”与“留白”两大设计策略，最终形成系统的店招设计规范与分类模式。研究旨在为同类乡镇的微更新实践提供参考。

Abstract: Against the backdrop of urbanization shifting from “large-scale demolition and construction” to “meticulous weaving and mending”, micro-regeneration has become a core approach to reshaping urban and rural landscapes. As a key component of building facades, storefront signage serves not only as the “face” of commercial establishments but also as the “eyes and eyebrows” of streetscapes, while bearing the role of cultural heritage transmission. This study takes Hongqi Town in Ebian Yi Nationality Autonomous County as a case example. From an architectural perspective, it identifies various issues with storefront signage and building facades through field research. By extracting three key landscape genes—color, material, and detail—from the local culture of Hongqi Town, and considering the differentiated perceptual needs at close range (0~4 meters) and middle distance (above 4 meters), it proposes two design strategies: “Catalysis” and “Blank-Leaving”. Ultimately, it develops a systematic design guideline and classification model for storefront signage. This research aims to provide a reference for micro-regeneration practices in similar towns and villages.