智能传播研究的概念演进与研究关注取向分析——基于近十年中外文献的知识图谱研究

Conceptual Evolution and Research Focus Orientation Analysis of Intelligent Communication Research—A Knowledge Map Study Based on Chinese and Foreign Literature in the Past Decade

摘要: 近年来，随着人工智能、算法推荐与生成式技术的快速发展，“智能传播”逐渐成为传播学研究中受到关注的重要议题。为系统梳理该领域的研究脉络，本文借助CiteSpace软件，对2015年1月1日至2025年12月25日期间中国知网(CNKI)与Web of Science (WOS)数据库中与智能传播相关的学术文献进行知识图谱分析。研究结果显示，智能传播的概念内涵呈现出由技术工具导向逐步扩展至传播过程与社会系统层面的演进特征。在此基础上，现有研究大体可归纳为技术工具导向、传播过程导向以及社会治理与伦理导向三类研究取向。中外研究在关注重点与研究议题上呈现出结构性差异，其中中文文献更关注平台治理与社会影响等议题。随着生成式人工智能的发展，智能传播研究不断涌现新的研究议题，相关研究亦开始关注跨学科视角与方法整合的可能性。

Abstract: In recent years, with the rapid development of artificial intelligence, algorithmic recommendation, and generative technologies, intelligent communication has emerged as a key topic in communication studies. To systematically map the research landscape, this study employs CiteSpace to analyze literature on intelligent communication published between January 1, 2015 and December 25, 2025, retrieved from CNKI and Web of Science (WOS). The findings show that the concept of intelligent communication has evolved from a technology-oriented perspective to encompass communication processes and social systems. Existing studies can be broadly classified into three orientations: technology-oriented, process-oriented, and governance- and ethics-oriented. Notable differences exist between Chinese and international research, with Chinese studies placing greater emphasis on platform governance and social impact. With the advancement of generative AI, new research topics continue to emerge, alongside increasing attention to interdisciplinary perspectives and methodological integration.