城市认同与政策感知如何影响留常意愿——基于在常高校毕业生的实证分析

The Impact of Urban Identity and Policy Perception on Willingness to Stay in Changzhou—An Empirical Study of University Graduates

摘要: 本研究以在常高校毕业生为研究对象，通过实证分析探究城市认同与政策感知对毕业生留常意愿的影响机制。基于问卷调查和多元回归分析，并引入中介效应模型检验城市认同的中介作用，研究发现：城市认同与政策感知对毕业生留常意愿具有显著正向影响，其中城市认同中的地方依赖维度影响最为突出；城市认同在政策感知与留常意愿之间发挥部分中介作用，中介效应值为0.127，95%置信区间为[0.089, 0.172]。研究结果表明，提升城市功能吸引力与优化政策设计是增强毕业生留常意愿的关键路径，为常州市政府制定精准有效的人才政策提供科学依据。

Abstract: This study takes college graduates in Changzhou as the research object and explores the influence mechanism of urban identity and policy perception on graduates’ willingness to stay in Changzhou through empirical analysis. Based on questionnaire surveys and multiple regression analysis, this paper introduces a mediating effect model to test the mediating role of urban identity. The results show that both urban identity and policy perception exert a significant positive impact on graduates’ willingness to stay in Changzhou, among which the dimension of local dependence in urban identity presents the most prominent effect. Urban identity plays a partial mediating role between policy perception and willingness to stay in Changzhou, with a mediating effect value of 0.127 and a 95% confidence interval of [0.089, 0.172]. The findings indicate that enhancing the functional attractiveness of the city and optimizing policy design are critical approaches to strengthening graduates’ willingness to stay in Changzhou, providing a scientific basis for the Changzhou Municipal Government to formulate targeted and effective talent policies.