Z世代情绪消费：本质、隐忧及其调适

Generation Z’s Emotional Consumption: Essence, Concerns, and Adjustments

摘要: Z世代作为互联网原住民，其成长环境深受数字媒介和消费文化影响，形成了独特的消费观与行为模式，尤其体现为热衷于愉悦自我的“情绪消费”。Z世代情绪消费的形成既受到情感诉求的驱动，也受到资本逻辑的深度塑造。看似蓬勃发展的情绪消费浪潮下，实则暗涌着Z世代潜在的精神困境。如欲调适与纾解这一危机，需倡导以现实交往为基础获取高质量情感支持、以主流价值驾驭“算法操纵”，以法治规范和引导资本逻辑，从而助力Z世代青年群体实现消费理性以及精神世界的自由健康发展。

Abstract: As digital natives, Generation Z’s upbringing has been profoundly shaped by digital media and consumer culture, fostering unique consumption concepts and behavioral patterns, particularly manifested in their enthusiasm for “emotional consumption” aimed at self-gratification. The formation of Gen Z’s emotional consumption is driven not only by emotional needs but also deeply molded by the logic of capital. Beneath the seemingly thriving wave of emotional consumption lurk potential spiritual predicaments for Generation Z. To adjust and alleviate this crisis, it is necessary to advocate for obtaining high-quality emotional support based on real-world interactions, harnessing mainstream values to manage “algorithmic manipulation,” and regulating the logic of capital through the rule of law. These efforts aim to help the youth of Generation Z achieve consumption rationality and the free and healthy development of their spiritual world.