社会工作赋能零工市场精准化运营的路径研究

Research on the Path of Empowering the Precision Operation of the Gig Market with Social Work

摘要: 在数字经济与就业结构转型双重驱动下，我国零工经济迅猛发展，灵活就业人员规模突破2亿，零工市场已成为稳就业、保民生的重要支撑。当前国内零工市场建设初具规模，但仍存在供需匹配低效、技能培训针对性欠缺、零工权益保障薄弱、多元资源整合不足等问题。社会工作秉持“以人为本、助人自助”专业理念，在需求精准摸排、资源统筹联动、群体赋能增权、专业服务供给方面具备独特优势。应构建起社会工作赋能零工市场精准化运营的本土化路径，推动就业公共服务与社会工作实务融合，为零工市场高质量发展、强化零工群体权益保障提供路径参考，助力实现高质量充分就业目标。

Abstract: Driven by both the digital economy and the transformation of employment structure, China’s gig economy has developed rapidly, with the scale of flexible employment exceeding 200 million. The gig market has become an important support for stabilizing employment and ensuring people’s livelihoods. The current domestic gig market construction has begun to take shape, but there are still problems such as inefficient supply-demand matching, lack of targeted skills training, weak protection of gig rights, and insufficient integration of diverse resources. Social work adheres to the professional concept of “people-oriented and self-help”, and has unique advantages in precise demand mapping, resource coordination and linkage, group empowerment and empowerment, and professional service supply. We should establish a localized path for social work to empower the precise operation of the gig market, promote the integration of employment public services and social work practices, provide path references for the high-quality development of the gig market, strengthen the protection of the rights and interests of gig workers, and help achieve the goal of high-quality and full employment.