我国马拉松赛事高质量发展路径探析——基于国内外经验对比视角

An Analysis of the High-Quality Development Path of Marathon in China —Based on the Comparative Perspective of Domestic and Foreign Experience

摘要: 本文采用文献资料法和案例分析法，通过对比国际顶级马拉松赛事经验，分析我国马拉松赛事的发展现状并提出高质量发展路径。研究发现目前我国马拉松赛事在组织管理、服务供给及城赛融合方面存在结构性矛盾。基于国际经验镜鉴，提出构建现代化赛事治理体系、创建智能服务系统、创新城赛融合发展模式这三大发展路径，试图为我国马拉松赛事的可持续高质量发展提供理论参考与实践指导。

Abstract: This paper uses the literature data method and case analysis method to analyze the development status of marathon events in China and propose a high-quality development path by comparing the experience of international top marathon events. The study found that there are structural contradictions in the organization and management, service supply and city-race integration of marathon events in China. Based on the international experience, this paper puts forward three development paths: building a modern event governance system, creating an intelligent service system, and innovating the integrated development model of city and competition, so as to provide theoretical reference and practical guidance for the sustainable and high-quality development of marathon events in China.