新质生产力驱动博物馆数字化转型的路径优化研究——以巢湖市博物馆为例

Research on Path Optimization of Museum Digital Transformation Driven by New-Quality Productive Forces —A Case Study of Chaohu Museum

摘要: 新质生产力以科技创新为核心，融合数字技术、人工智能等新型生产要素，正深刻变革文化遗产保护与传播模式。其在文化领域的特殊性体现为数据要素资产化与技术效率普惠化，为破解公益文化机构资源约束提供了全新路径。博物馆作为文化传承的核心载体，数字化转型已成必然趋势，但我国中小型博物馆普遍面临技术薄弱、资金不足、人才短缺等发展瓶颈。本文以巢湖市博物馆为案例，结合新质生产力理论，系统剖析中小型博物馆数字化转型的现实困境，构建“技术赋能–要素重构–模式升级”的核心作用机制，重点挖掘数据要素在博物馆体系的资产化路径、AI技术的低成本应用场景，并提出“低成本、可复制、分阶段、重运营”的优化路径。研究构建了新质生产力与中小型博物馆数字化转型的理论关联框架，为同类博物馆突破资源约束、构建数字文化生态提供实践参考。

Abstract: Centered on technological innovation and integrated with new production factors such as digital technology and artificial intelligence, new-quality productive forces are profoundly transforming the models of cultural heritage protection and dissemination. Its particularity in the cultural field is reflected in the capitalization of data factor assets and the inclusiveness of technical efficiency, which provides a new path for breaking the resource constraints of public cultural institutions. As a core carrier of cultural inheritance, the digital transformation of museums has become an inevitable trend, yet small and medium-sized museums in China are generally confronted with developmental bottlenecks including inadequate technological capacity, insufficient funding and a shortage of professional talents. Taking Chaohu Museum as a case study and based on the theory of new-quality productive forces, this paper systematically analyzes the practical predicaments faced by small and medium-sized museums in their digital transformation, constructs a core mechanism of action featuring technology empowerment-factor restructuring-model upgrading, focuses on exploring the capitalization path of data elements in the museum system and the low-cost application scenarios of AI technology, and proposes an optimized path characterized by low cost, replicability, phased implementation and operation orientation. This research establishes a theoretical correlation framework between new-quality productive forces and the digital transformation of small and medium-sized museums, thereby providing practical references for similar museums to break through resource constraints and construct a digital cultural ecosystem.