论生成式人工智能数字化人格的侵权风险以及规制路径

On the Infringement Risks and Regulatory Paths of Digital Personality in Generative Artificial Intelligence

摘要: 生成式人工智能技术下数字化人格的广泛应用已成为数字时代的重要趋势，但其引发的侵权风险与规制空白问题已成为亟待解决的法律难题。本文聚焦生成式人工智能数字化人格的侵权风险及规制路径问题，采用文献分析、比较研究等方法，从剖析侵权特殊性、梳理国内外规制现状、借鉴域外经验等角度展开研究，剖析其侵权手段隐蔽、客体多元等特殊性，梳理我国现有法律在个人信息保护、侵权责任归责等方面的规制缺陷，结合欧盟、美国等域外经验，提出构建“统一立法 + 分别立法”的双轨法律规制体系、强化技术治理措施、构建多元共治机制的规制路径，并明确生成式人工智能的链式责任分配框架，为数字化人格的法律保护提供理论支撑与实践指引。

Abstract: With the iterative upgrade of generative artificial intelligence technology, the generation and application of digital personality have gradually become popular. While enriching digital interaction scenarios, it has also triggered many new infringement risks. Especially in the field of protecting the digital personality of the deceased, the existing laws have obvious regulatory gaps. In the scenario where generative artificial intelligence “resurrects” the deceased, the protection of the deceased’s personality interests has become an urgent legal problem to be solved. This article takes the infringement risks of digital personality in generative artificial intelligence as the research starting point, analyzes the particularity of infringement under its technical characteristics, sorts out the current situation and deficiencies of domestic and foreign legal regulation, combines foreign regulatory experience, and proposes to construct a dual-track legal regulation system of “unified legislation + separate legislation”, strengthen technical governance measures, and construct a regulatory path of multi-party co-governance mechanism, and clarify the chain responsibility allocation framework of generative artificial intelligence, so as to provide theoretical support and practical guidance for the legal protection of digital personality.