跨境电商助力新能源汽车出海路径

Cross-Border E-Commerce Facilitates the Export Path of New Energy Vehicles

摘要: 在“双碳”目标推进、全球新能源转型加速的当下，新能源汽车已成为我国对外贸易的核心增长点，出海势头迅猛。跨境电商作为数字贸易的核心载体，凭借高效、便捷、精准的优势，打破传统新能源汽车出海的地域壁垒与渠道局限，成为助力新能源汽车“走出去”的重要引擎。本文结合我国新能源汽车出海实际，紧扣“数字贸易赋能实体经济”“绿色低碳出海”等当前热点，立足跨境电商的赋能优势，挖掘创新路径，提出可实际落地的举措，为跨境电商助力新能源汽车高质量出海提供实践指引，推动我国新能源汽车产业实现全球化布局。

Abstract: With the advancement of the “dual carbon” goals and the accelerated global transition to new energy, new energy vehicles (NEVs) have emerged as a key growth driver in China’s foreign trade, demonstrating rapid overseas expansion. As the core platform of digital trade, cross-border e-commerce leverages its efficiency, convenience, and precision to break geographical barriers and channel limitations in NEV internationalization, serving as a vital engine for their global outreach. This paper examines China’s NEV export realities, focusing on current trends such as “digital trade empowering the real economy” and “green low-carbon globalization”. By capitalizing on cross-border e-commerce’s enabling advantages, it explores innovative pathways and proposes actionable measures to guide the high-quality overseas expansion of NEVs through e-commerce, ultimately facilitating the global layout of China’s NEV industry.