电商平台注意义务研究

Research on the Duty of Care of E-Commerce Platforms

摘要: 随着《电子商务法》的出台，电子商务的重要性日剧增加，因此对电子商务平台注意义务要求也更加严苛。注意义务是电商平台在平台运行过程中的谨慎审查，贯穿整个平台的始终。以通知–删除规则作为基础，其目的是防止知识产权侵权行为的扩大化，避免被侵权人的利益造成严重损害。在注意义务履行的过程中，电商平台处于居中位置，平台用户和侵权通知人的地位平等。因此注意义务的行使不能倾向于侵权通知人，否则可能会损害平台用户的合法权益，达到恶意竞争的效果。法律条文需要精细化的细则，同时电商平台也应当在法律规定的范围内进行自我规制。

Abstract: With the introduction of the E-Commerce Law, the importance of e-commerce has been increasing daily, and therefore the requirements for e-commerce platforms’ duty of care are also more stringent. The duty of care refers to the careful review by e-commerce platforms during the operation of the platform, running throughout the entire platform. Based on the notice-and-takedown rule, its purpose is to prevent the expansion of intellectual property infringement and to avoid causing serious harm to the interests of the rights holders. In the process of fulfilling the duty of care, the e-commerce platform is in a central position, with platform users and the notifier of infringement being on equal footing. Therefore, the exercise of the duty of care should not be biased towards those who notify of infringements, otherwise it may harm the legitimate rights and interests of platform users and achieve the effect of malicious competition. Legal provisions need detailed rules, and e-commerce platforms should also conduct self-regulation within the scope prescribed by law.