琼海市旅游产业发展研究

Research on the Development of the Tourism Industry in Qionghai City

摘要: 2013年国际区域经济文化合作发展战略提出后，国际文旅合作与区域经济交流持续深化。琼海市作为海南省东部大门、21世纪海上丝绸之路重要节点，坐拥区位、生态、侨乡等天然优势，亦是博鳌亚洲论坛永久会址所在地，旅游产业成为其对接国家战略、实现经济发展的核心抓手，却仍面临产业底子薄、产品打造不足、区域发展不平衡等发展问题。本文旨在探究该战略背景下琼海市旅游产业的高质量发展路径，挖掘产业发展新动力，培育区域经济新增长点，为当地旅游产业对接国家战略、破解发展痛点提供理论参考与实践思路。研究综合采用文献研究法、数据分析法与SWOT分析法，结合琼海市2011~2025年地区生产总值、旅游市场、交通建设等核心数据，梳理其自然与人文概况、旅游产业发展现状，从内部优势、劣势与外部机遇、挑战四维度分析产业发展基础与环境。研究发现，琼海旅游产业具备六大内生优势、四大内生劣势，同时叠加六大外部发展机遇、面临三大外部挑战，并据此形成四大SWOT战略匹配结果。琼海市需依托自身发展基础与国家战略红利，从整合旅游资源打造特色品牌、巩固双创成果塑强城市文旅形象两方面夯实发展根基，明确三大核心战略定位，通过具体可落地的实施路径破解产业发展痛点，推动旅游产业与国际区域经济文化合作发展战略深度融合，实现旅游产业高质量发展，进一步带动区域经济提质增效。

Abstract: Since the National Strategy for the Development of International Regional Economic and Cultural Cooperation was proposed in 2013, international cultural and tourism cooperation and regional economic exchanges have deepened steadily. Qionghai City, the eastern gateway of Hainan Province and a key node on the 21st Century Maritime Silk Road, boasts inherent advantages such as a superior geographical location, sound ecological environment and a prominent overseas Chinese community, and is also the permanent site of the Boao Forum for Asia. The tourism industry has become its core driver for aligning with national strategies and boosting economic development, yet it still faces multiple challenges including a weak industrial foundation, inadequate development of characteristic products and unbalanced regional development. This paper aims to explore the high-quality development path of Qionghai’s tourism industry against the backdrop of this strategy, tap new industrial development drivers, foster new regional economic growth poles, and provide theoretical references and practical insights for the local tourism industry to align with national strategies and address development bottlenecks. Adopting the literature research method, data analysis method and SWOT analysis method comprehensively, and combining core data such as Qionghai’s gross regional product, tourism market and transportation construction from 2011 to 2025, the study sorts out the city’s physical and human geographical profiles and the current development status of its tourism industry, and analyzes the industrial development foundation and environment from four dimensions: internal strengths, internal weaknesses, external opportunities and external threats. The findings show that Qionghai’s tourism industry has six inherent strengths and four inherent weaknesses, while enjoying six major external development opportunities and confronting three key external challenges; four SWOT strategic matching outcomes are formulated based on the above analysis. Qionghai needs to rely on its own development foundation and national strategy dividends to consolidate its development base by integrating tourism resources to build characteristic brands and consolidating the achievements of national sanitary and civilized city creation to shape a distinctive urban cultural and tourism image. It should also clarify three core strategic orientations, and address industrial development bottlenecks through specific and implementable paths. This is to promote the in-depth integration of the tourism industry with the National Strategy for the Development of International Regional Economic and Cultural Cooperation, realize the high-quality development of the tourism industry, and further drive the improvement of regional economic quality and efficiency.