网络烂梗对青少年价值观的影响及对策探讨

Discussion on the Impact of Vulgar Internet Memes on Adolescents’ Values and Countermeasures

摘要: 随着互联网技术的迅猛发展，网络烂梗作为一种亚文化现象在青少年群体中广泛传播，对其价值观形成产生深刻影响。网络烂梗的兴起源于青少年身份认同需求、算法技术的异化助推以及多元社会思潮的耦合，具体表现为享乐主义滋生导致奋斗观弱化、网络戾气蔓延阻碍友善观形成、主流文化矮化引发价值认同危机。为此，应从强化思政课程引导、加强网络内容监管、优化平台算法机制三个维度协同发力，构建系统化治理体系，帮助青少年树立正确的价值观。

Abstract: With the rapid development of internet technology, vulgar internet memes, as a subcultural phenomenon, have spread widely among adolescents and exerted a profound impact on the formation of their values. The rise of vulgar memes stems from adolescents’ need for identity, the alienating push of algorithmic technology, and the coupling of diverse social trends of thought. This phenomenon manifests specifically in the emergence of hedonism that weakens the outlook on struggle, the spread of online toxicity that obstructs the formation of a view of harmony, and the trivialization of mainstream culture that triggers a crisis of value identification. Therefore, coordinated efforts should be made from three dimensions: strengthening guidance from ideological and political education courses, enhancing regulation of online content, and optimizing mechanisms of platform algorithms. A systematic governance system should be established to help adolescents resist the erosion of negative online culture and cultivate correct values.