数字经济背景下我国跨境电商供应链风险分析及应对策略研究

Research on Risk Analysis and Countermeasures for Cross-Border E-Commerce Supply Chains in China under the Digital Economy Context

摘要: 当前，数字经济的蓬勃发展推动我国跨境电商实现规模化增长，跨境电商已成为数字经济与实体经济深度融合的典型业态。然而，我国跨境电商供应链在全球化布局和数字化转型的过程中，面临传统风险和新兴技术衍生风险的多重冲击，供应链稳定性受到影响。本文以数字经济背景下我国跨境电商供应链为研究对象，不仅系统识别其面临的政策法规、国际物流、市场竞争与需求、资金及运营管理等传统风险，还对数据安全与隐私合规、技术依赖、技术应用落地与运营适配、技术伦理与监管及供应链协同技术壁垒等新型风险的表现形式进行剖析。本文从风险预防、风险应对、供应链韧性建设三个维度，构建跨境电商供应链全流程风险管控与应对策略体系，助力提升跨境电商供应链抗风险能力与韧性，以促进我国跨境电商产业实现高质量可持续发展。

Abstract: At present, the vigorous development of the digital economy has propelled China’s cross-border e-commerce towards scaled growth, establishing it as a quintessential model for the deep integration of the digital and physical economies. However, during its global expansion and digital transformation, China’s cross-border e-commerce supply chain faces multiple shocks from both traditional risks and emerging technology-derived hazards, compromising its stability. This paper examines China’s cross-border e-commerce supply chain within the digital economy context. It systematically identifies traditional risks such as policy regulations, international logistics, market competition and demand, funding, and operational management. Furthermore, it analyses the manifestations of new risks including data security and privacy compliance, technological dependency, the implementation and operational adaptation of technological applications, technological ethics and regulation, and technological barriers to supply chain collaboration. This paper constructs a comprehensive risk management and response strategy system for the entire cross-border e-commerce supply chain process, encompassing three dimensions: risk prevention, risk response, and supply chain resilience building. This framework aims to enhance the risk resistance capacity and resilience of cross-border e-commerce supply chains, thereby promoting the high-quality sustainable development of China’s cross-border e-commerce industry.