拉斯韦尔5W传播模式下宿迁西楚文化海外传播研究

A Study on the Overseas Communication of Suqian Xichu Culture under Lasswell’s 5W Communication Model

摘要: 在新时代国际传播格局下，宿迁西楚文化作为核心地域名片，具有极高的海外传播潜力。研究以拉斯韦尔“5W”模式为理论框架，通过文献分析与案例研究，从传播主体、内容、渠道、对象及效果五个维度深入剖析现状。研究发现，当前实践虽有官方支撑，但在主体协同、国际化表达、渠道效能及精准受众定位等方面仍存瓶颈。基于此，研究在借鉴国内外地方文化传播成功经验的基础上，提出针对性的优化策略路径，旨在为西楚文化的跨文化共情与地方文化“走出去”提供理论支撑与实践启示。

Abstract: In the context of international communication in the new era, Xichu culture in Suqian, as a core regional cultural emblem, demonstrates substantial potential for overseas communication. This study adopts Lasswell’s “5W” model as its theoretical framework and employs literature analysis and case studies to systematically examine the current situation from five dimensions: communication subjects, content, channels, audiences, and effects. The findings indicate that although existing practices benefit from official support, significant bottlenecks remain in terms of multi-actor coordination, internationalized expression, channel effectiveness, and precise audience targeting. Drawing on successful experiences in local cultural communication both domestically and internationally, this study proposes targeted optimization strategies and pathways, aiming to provide theoretical support and practical insights for fostering cross-cultural resonance of Xichu culture and promoting the global outreach of local Chinese culture.