数字化时代的共享经济组织成长动因研究

A Study on the Growth Drivers of Sharing Economy Organizations in the Digital Era

摘要: 数字化时代，共享经济组织快速崛起，为探究其成长动因，系统识别出影响其成长的18个关键动因，并基于ISM方法构建影响共享经济组织成长的因素的解释结构模型。研究结果表明，数字基础设施、政府政策与消费观念变化等因素是共享经济组织成长的根本驱动力；金融资本投入、算法优化、闲置资源整合等因素将基础优势有效转化为市场竞争力；多元补偿机制、成本与价格优势等市场价值的实现进一步促进网络效应的形成，推动共享经济组织实现持续成长。据此从政府、企业及社会三个层面提出促进共享经济组织成长的对策建议，为共享经济组织健康发展与管理实践提供参考。

Abstract: In the digital era, sharing economy organizations have rapidly emerged. To explore the drivers of these organizations, 18 key influencing factors were systematically identified. Based on the ISM method, an interpretative structural model for factors influencing the growth of sharing economy organizations was constructed. The research findings indicate that factors such as digital infra- structure, government policies and changes in consumption concepts are the fundamental driving forces for the growth of shared economy organizations. Factors such as financial capital investment, algorithm optimization, and idle resource integration and other factors effectively transform the basic advantages into market competitiveness. The realization of market values such as diverse compensation mechanisms and cost and pricing advantages further promotes the formation of network effects, driving the sustainable growth of sharing economy organizations. Based on this, this paper puts forward countermeasures and suggestions to promote the growth of sharing economic organizations from the three levels of government, enterprises and society, and provides reference for the healthy development and management practice of sharing economic organizations.