“互联网+”农产品销售模式：研究述评、理论进展与未来展望

“Internet +” Agricultural Product Sales Model: Research Review, Theoretical Progress and Future Outlook

摘要: 随着互联网技术的不断更迭、现代物流体系的不断完善，农产品流通领域的数字化转型日渐成熟，“互联网+”农产品销售模式成为推动农业经济转型的新模式。针对这一发展态势，众多学者围绕农产品网络销售模式展开了系统性的理论探索与实证分析，积累了颇为丰厚的文献基础。通过对已有研究的分析可得：“互联网+”农产品销售的现状和影响都做出了诸多分析，但是对于不同主体进行农产品销售的对比分析还处于初级阶段，通过开展不同主体之间进行“互联网+”农产品销售的研究，为今后“互联网+”农产品销售模式的发展提供参考。

Abstract: With the continuous evolution of Internet technology and the improvement of modern logistics systems, the digital transformation in the field of agricultural product circulation has become increasingly mature. The “Internet +” agricultural product sales model has emerged as a new approach to promoting the transformation of the agricultural economy. In response to this development trend, many scholars have conducted systematic theoretical exploration and empirical analysis on the online sales model of agricultural products, accumulating a rich literature base. Through the analysis of existing research, it can be concluded that there have been numerous analyses on the current situation and impact of “Internet +” agricultural product sales, but the comparative analysis of different entities engaging in agricultural product sales is still in its infancy. By conducting research on the “Internet +” agricultural product sales among different entities, it can provide references for the future development of the “Internet +” agricultural product sales model.