跨境电商视角下化工企业电子商务发展困境与突破策略

Dilemma and Breakthrough Strategies of E-Commerce Development of Chemical Enterprises from the Perspective of Cross-Border E-Commerce

摘要: 全球跨境电商快速发展背景下，化工企业电商转型受安全环保、跨境法规等约束，在合规管理、供应链透明度与内部运营上面临突出难题。然而该领域量化研究与模型仍较为缺乏。为提高决策科学性，本文引入融合犹豫模糊集(HFS)与层次分析法(AHP)的HF-AHP模型，处理专家评价中的不确定性。经多企业实证分析，得出影响电商转型的三大关键因素及权重：专业团队建设(0.213)、供应链数字化转型(0.187)、电商平台适配(0.165)，为化工企业电商发展提供理论依据与实践路径。

Abstract: Against the background of the rapid development of global cross-border e-commerce, the e-commerce transformation of chemical enterprises is constrained by safety, environmental protection and cross-border regulations, facing prominent difficulties in compliance management, supply chain transparency and internal operations. However, quantitative research and models in this field are still insufficient. To improve the scientificity of decision-making, this paper introduces the HF-AHP model combining Hesitant Fuzzy Sets (HFS) and Analytic Hierarchy Process (AHP) to handle the uncertainty in expert evaluation. Through empirical analysis of multiple enterprises, three key factors affecting e-commerce transformation and their weights are obtained: professional team building (0.213), digital transformation of supply chain (0.187), and e-commerce platform adaptation (0.165), which provide theoretical basis and practical paths for the e-commerce development of chemical enterprises.